Acrylick comes to Agenda this season to showcase their Summer 2014 collection. Focusing deeply on what their brand was primarily built from, Acrylick stays synonymous with what they believed in since it’s conception, but still continues to evolve, share positive messages, and draw in a loyal following of like minded individuals. Acrylick’s notable focus in music has resulted in many collaborations with highly respected musicians. Dj Shadow, Pharcyde, Rusko, Datsik, and Dj Qbert are a few that have cosigned in the positive message which Acrylick promotes. The message is still proudly, and will remain their concept.
For more info: acrylick.net
Akomplice has melded the posthumous talents of J Dilla (partnering with the J Dilla Foundation) with those of the burgeoning Brooklyn emcee, Joey Bada$$ in a collaborative capsule that will enable youth access to music. Through this collaborative project, J Dilla continues to bless the world with the gift of music. 100% of Akomplice’s profits will be donated to provide instruments and music lessons to children who would otherwise be without. The limited capsule collection will be available in 29 countries at select Akomplice retailers starting November 21st. The complete collection will also be available online in the Akomplice Webstore
For more info: akomplice-clothing.com
SUPRA will be showcasing its Fall 2014 Collection which features the debut of Stevie Williams’s new signature shoe, the Estaban, as well as a number of new signature styles from Erik Ellington, Jim Greco, Chad Muska, and Lizard King. Additionally, SUPRA will be displaying its new fall boot collection, an array of new apparel, and, as always, a wide variety of new footwear styles, colors, and materials in the men’s, women’s, and kids’ categories. Stop by the SUPRA booth to experience the Fall 2014 Collection.
For more info: suprafootwear.com
Created out of Portland, Oregon, Poler is a brand that was born to fill a unique niche within the market. Founder and photographer Benji Wagner, who sat down with the crew of The Break at Agenda Long Beach, explains that the idea for Poler started after a camping trip with friends, when he realized that most people he knew loved the outdoors and wanted product they resonated with, which at the time didn’t seem to exist.
“Our whole idea is bringing together the outdoor and action sports worlds for the first time; having a really authentic connection to action sports, but bringing in outdoor equipment, and speaking to that world the way no one else has done, ” says Wagner. “We look at ourselves more like a Nixon than anyone else, because our product is different. It’s going to shops and saying, ‘hey, this is stuff that people in this world are into and use but they’re not used to buying it from you, and so this is a chance to have a new category.’”
Wagner also unveils a women’s poncho, which is part of the brand’s new outerwear collection, which it launched earlier this year. Over the last couple of years, Poler has been building its product collections and will now dive into several other categories, with recent collaborations with Smith and Nike.
Read a recent interview with Wagner about how he started Poler, how the brand built its stellar roster, and their philosophy on product, designs, and naming conventions. For more news, visit our Poler archive page on Transworld Business.
At UNYFORME, our brand outlook is simple; quality garments with a focus on great fit and attention to details. We categorize what we do as “basics” and “fashion basics” with a range of jackets, wovens and knits with heavy materials and patterns. We believe in style and comfortability and our staples such as the Jones and Hammer sweatpants do well to establish that. We will be showcasing our Spring/Summer 2014 collections as well as Fall 14.
For more info: unyforme.com
IVI (pronounced eye-vee) is a new premium eyewear brand founded by Rob Dyrdek, Pete Fox and Jerome Mage. Every aspect of the company has been developed with great attention to detail, especially where it matters – at the point of purchase. Offering a best in class branded display draws your customers to the product, and offering an exciting Summer 14 range at a compelling price means you turn inventory faster.
For more info: ivivision.com
Where most brands will try their best to convince you that their quality is unmatched, premium headwear and apparel company, Official Crown of Laurel, let their product speak to that claim much more precisely than words can themselves. The California-based company is no stranger to the Agenda Show circuit; Appearing in the last 3 year’s shows with evident growth in quality of product, design and presentation. This year, Official presents their versatile and solid line of original designs applied to their custom silhouettes, while also introducing their Official’s kids line, in addition to expanded line of well-executed, innovative apparel and accessories.
For more info: theofficialbrand.com
Since 2007, L.A based brand, Miss Wax Jewelry has been known for innovating the way women accessorize. With cutting edge graphics, bold statement pieces & street savvy designs, the brand represents the perfect combination of tough & sexy. Our collections ranging from playful to refined, Miss Wax fills the void in every bad girls jewelry collection.
For more info: misswax.com
Mitch Abshere founded Captain Fin on the premise of having fun. The concept behind the fins was to put a creative twist on a product that is already a staple within the surf industry, and together with key athletes and artists, Abshere has been able to come up with slightly different ways to put the brand’s artistic mark on its range of fins, T-shirts, and other accessories.
Abshere had a chance to sit down with the crew of The Break at Agenda Long Beach to discuss his thought process in founding Captain Fin, where the name came from, and his strategy behind the brand, which has allowed himself and his small staff to continue to be innovative and inspired.
“We just try to keep it a place where people want to come and work there, and enjoy it,” says Abshere of Captain Fin’s Oceanside headquarters. “Especially when you have to get up everyday and do some of the same stuff, you want to have fun. Life’s short. It’s going to come and go so quick, and I want to actually enjoy what I’m doing and make the best of it.”
To hear more, give our in-depth interview with Abshere a quick read, in which he shares his thoughts on the creative process, managing his retail location Captain’s Helm, and much more.
The Break is a weekly series of up close and personal interviews with the industry’s top brand executives. See highlights from talks with Volcom’s Richard Woolcott, Bob and Ryan Hurley, and Kid Creature Founder Calvin Saxton, to name just a few, by clicking through to The Break archive on Transworld Business.
Smith Optics is excited to unveil three new members of our Lowdown family in addition to launching our “all new” Archive Collection. With a long history in both sun and snow we’re excited to re-release five of our most popular sunglass models from 1988-1993. We celebrate our history by re-introducing frames from our past. The Archive Collection pieces are exact replicas of original Smith frames. Each piece is labeled with its initial launch year and offered in original color ways.
For more info: smithoptics.com