Our Next Shows
July 12-13, 2017
August 14-16, 2017
About the Show:
Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes six shows, in three cities, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.
While Agenda has organically evolved, the brand ethos and core values remain steadfast. Agenda is a level playing field. The exhibitors are diverse in scale, but they are all treated equally. The show serves as a conduit between brands and buyers, from core to corporate. Buyers from across the globe are in attendance, ranging from the largest department and chain stores to the most influential boutiques.
The same entrepreneurial and independent spirit that Agenda was built on still resonates today. The Agenda team is made up of street wear, action sports, lifestyle and fashion community members. As the trade show landscape has evolved and shifted, Agenda’s commitment to nurturing creativity and allowing product to be the focal point, has endured.
The Berrics Agenda
Having already built one of the strongest and most respected trade shows in action sports, and street wear, Agenda has further integrated the skate industry in a unique partnership with The Berrics. The Berrics was formed by legends Steve Berra and Eric Koston and is the #1 skate media website in the world.
The Berrics Agenda is an ironclad union of street and skate culture. Built in 2009, Agenda and The Berrics forged their partnership as the true platform capturing the authentic skate culture on the Agenda show floor. Brands and buyers interact at the The Berrics Agenda ensuring that the skate industry is able to conduct business in a manner conducive to the core philosophies of skateboarding culture.
The Berrics Agenda is now poised as the largest skateboarding trade show in the world.
The Woods is a show-within-a-show, presented with a unique aesthetic and artfully curated selection of brands. This section looks and feels different than the rest of the show floor in terms of both presentation and occupants.
The brands exhibiting here are a curated selection of elevated lifestyle brands. They sample from a broader influence and are more acutely connected to emerging fashion trends. Ranging from legacy brands inspired by heritage and nostalgia to the new emerging lines sourcing inspiration from the great outdoors, they all share a common theme of craftsmanship and refinement. Be it footwear, apparel or accessories, they are all exploring sophistication, premium materials, outdoor aesthetics, heritage, contemporary style, progressive trends and a broader scope of inspiration. The Woods is an elevated environment for brands to showcase their crafts.
Agenda WMNS is a curated female-centric platform where all pretty things unite. One of our fastest growing show categories, Agenda WMNS houses a new generation of women’s collections.
Paying close attention to trends, street culture, art, design and music, they are finding themselves on the fringes of the fashion industry. Drawing from a diverse pool of inspiration, these progressive collections are emerging as an entirely new genre. AgendaWMNS is a forum for these heroines of trend to connect with relevant and receptive buyers ranging from department stores to influential boutiques, as well as media and key influencers. WMNS exhibitors now have a unifying platform to conduct business. A show-within-a-show, curated by and presented from female perspectives.
Agenda WMNS is a movement offering year round experiences, ranging from events, initiatives and other brand-building exercises, contributing to the expansion of this exciting new women’s voice.
The Point is surf-centric show segment. Agenda steps behind the lens of authenticity to collaborate with a careful selection of brands who are committed to presenting the most innovative, cutting-edge products for this core group of athletes. From shapers and equipment to apparel and gear, The Point boasts an impressive roster of brands who embody the unique culture of the surfing lifestyle.
Enclave exists as an integrated section of Agenda Long Beach, specifically catering to premium street and men’s contemporary collections. Enclave offers a unique environment, reflecting the design and style directions of these brands.
A stark white palette distinguishes the Enclave section from the rest of the Agenda floor. Gallery walls, lighting, and minimalist fixtures allow lines to speak for themselves uncluttered and tastefully displayed. The brand array is tightly curated and Enclave targets the buyers and retailers relevant to these brands.
Pin & Patch
This dedicated show segment at Agenda Long Beach serves as a homage to the emerging category of personalized accessories. From quirky to vintage to opulent, Pin & Patch caters to standout brands showcasing a refreshing take on wearable pin and patch art.
The Essentials by Manready Mercantile
The Essentials is the premiere destination showcasing the finest in grooming goods, leather goods, soaps, candles, textiles and other personal essentials. The Essentials, in partnership with the respected men’s goods conglomerate Manready Mercantile, will host a careful selection of both well-established and up-and-coming Makers whose dedication to quality craftsmanship, innovative techniques, and personal stories are expressed through their goods.
A network within Agenda dedicated to manufacturing, technology, logistics, and innovative solutions where brands and retailers can connect with forward thinking partners directly on the show floor.
Agenda Emerge Conference
Agenda Emerge is a creative brand building conference featuring today’s most iconic creative directors, industry leaders, and entrepreneurs in the youth marketplace. As action sports and street wear continue to thrive, Agenda Emerge presents a platform for concise and productive industry-advancing dialogue to occur. Agenda Emerge has become a conduit for the teachers and students of these industries to converge and explore how to find success and capitalize on the pursuit of passion. Emerge has established itself as the most valuable and insightful conference in street wear, action sports, and design and is a place for rookies and veterans alike to get answers to the questions they’ve always wanted to ask. It is a forum for the core philosophies of entrepreneurialism to flourish and education in brand building to take place. Agenda Emerge has been able to host some of the most influential industry mavericks and offer a glimpse into their processes, strategies, mistakes and achievements. Legendary rapper Nas, skate icon Paul Rodriguez, street wear vanguards Marc Ecko, Bobby Hundreds and Jeff Staple as well as renowned Nike sneaker designer Tinker Hatfield and world-famous street artist Shepard Fairey are just a few personalities who have delivered poignant and candid lectures to Emerge attendees. Their lectures have resonated with audiences as not just lessons in business, but life as well. The Agenda Emerge conferences take place four times annually.
When we launched the Agenda Tradeshow in 2003, we redefined the ways in which brands and entrepreneurs interact. We set forth to introduce a forum for creativity, inspiration and commerce. In 2013, we segued this forum into the Agenda Emerge conference, which established a new source of inspiration. Along the way, we have been fortunate enough to engage with and learn from some of the most accomplished mavericks of fashion, design, action sports, art, and music.
Agenda Emerge now exists as a public portal into the creative process. We have created Emerge to inspire the next generation of innovators and to reignite the passion of the veterans. We believe that brands, artists and designers are storytellers and we are captivated by their stories. Emerge is our way of telling these storyteller’s stories. Through unprecedented access and insightful narratives, we will explore how these mavericks of industry have adapted to, overcome, conquered, disrupted and influenced their fields of work.
Agenda Emerge is an exploration of passion and the people that have found success in its pursuit. For years we have been inspired by our friends, colleagues and idols and this is our opportunity to learn what makes them tick. More So… it’s an opportunity for us to share it with you.