About the Show:
Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes six shows, in three cities, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.
While Agenda has organically evolved, the brand ethos and core values remain steadfast. Agenda is a level playing field. The exhibitors are diverse in scale, but they are all treated equally. The show serves as a conduit between brands and buyers, from core to corporate. Buyers from across the globe are in attendance, ranging from the largest department and chain stores to the most influential boutiques.
The same entrepreneurial and independent spirit that Agenda was built on still resonates today. The Agenda team is made up of street wear, action sports, lifestyle and fashion community members. As the trade show landscape has evolved and shifted, Agenda’s commitment to nurturing creativity and allowing product to be the focal point, has endured.
Wednesday – July 8th, 2015 – 9am-6pm
Thursday – July 9th, 2015 – 9am-6pm
Long Beach Convention Center
300 E Ocean Blvd
Long Beach, CA 90802
Centrally located directly between Los Angeles and Orange County, Long Beach exists as a point of intersection between action sports and streetwear. Long Beach has a rich history of trade shows and is where the very first Agenda show was ever held. Since 2012, Long Beach has been the home of Agenda’s two largest bi-annual shows. Covering 250,000 square feet of space in the Long Beach Convention Center and showcasing over 750 brands, Agenda Long Beach is our flagship show with the most diverse product offering.
Categories include lifestyle, streetwear, contemporary, women’s, accessories, action sports, outdoor, footwear, and both surf and skate hardgoods. The show also includes peripheral marketing events, industry parties, and the Agenda Emerge conference. Agenda Long Beach is attended by 10,000+ buyers, media, distributors, and influencers from 49 states and 50 countries. If you are only able to attend one trade show this year, it should be Agenda Long Beach!
Monday – July 20th, 2015 – 9am-6pm
Tuesday – July 21st, 2015 – 9am-6pm
Javits Center North Hall
655 W 34th St
New York, NY 10001
Our New York show occurs twice a year during New York Men’s Market Week. During this week, a total of seven trade shows take place and the city is inundated with thousands upon thousands of men’s fashion buyers, media and taste makers.
One of the more intimate gatherings in scale, Agenda: NYC takes place in the heart of Manhattan, and hosts around 250 brands across roughly 100,000 square feet. Agenda: NYC mirrors the Long Beach show’s diversity of product as well as overall experience, but in a more focused, concise package. This unique show is Agenda’s authentic presentation of the street, surf, skate and lifestyle cultures through the filtered lens of New York’s polished men’s fashion market. Given its geographic location, the New York show is a convenient place for European and east coast based buyers to interact with exhibiting brands and see new offerings.
Monday – August 17th, 2015 – 9am-6pm
Tuesday – August 18th, 2015 – 9am-6pm
Wednesday – August 19th, 2015 – 9am-4pm
Sands Expo at Venetian | Palazzo
201 Sands Avenue
Las Vegas, NV 89169
Every February and August, over 100,000 people from all facets of the fashion industry converge in Las Vegas. They come for the largest gathering of trade shows and fashion related events in the world. Agenda is now a permanent staple in Las Vegas Fashion Market Week. Agenda LV is a component of the Modern Assembly alliance of niche and specialty fashion trade shows. Together, the Modern Assembly presents a tightly curated grouping of men’s and women’s contemporary, boutique and progressive brands with Agenda serving as the street wear, action sports and lifestyle-related extension. Juxtaposed against the vastly scattered and impersonal nature of the larger shows, Agenda LV maintains the intimate and personal experience that Agenda shows are known for.
10,000 buyers from across the globe peruse the 250 exhibiting brands throughout the three-day show. Given the timing and grand scale of Las Vegas Market Week, the shows tend to draw many key media, celebrities, and high-level fashion executives. Las Vegas is where brands are able to make a substantial impression on key influencers. Agenda LV is an ideal platform to expand brand presence beyond traditional sales efforts and explore messaging and experiential strategies, maximizing their brand storytelling efforts. Las Vegas Market week is the most important week of the fashion industry calendar and Agenda is at the epicenter of the action.
(Long Beach & New York shows.)
Agenda Emerge is a creative brand building conference featuring today’s most iconic creative directors, industry leaders, and entrepreneurs in the youth marketplace. As action sports and street wear continue to thrive, Agenda Emerge presents a platform for concise and productive industry-advancing dialogue to occur. Agenda Emerge has become a conduit for the teachers and students of these industries to converge and explore how to find success and capitalize on the pursuit of passion. Emerge has established itself as the most valuable and insightful conference in street wear, action sports, and design and is a place for rookies and veterans alike to get answers to the questions they’ve always wanted to ask. It is a forum for the core philosophies of entrepreneurialism to flourish and education in brand building to take place. Agenda Emerge has been able to host some of the most influential industry mavericks and offer a glimpse into their processes, strategies, mistakes and achievements. Legendary rapper Nas, skate icon Paul Rodriguez and street wear vanguards Marc Ecko, Bobby Hundreds and Jeff Staple are just a few personalities who have delivered poignant and candid lectures to Emerge attendees. Their lectures have resonated with audiences as not just lessons in business, but life as well. The Agenda Emerge conferences take place four times annually, during AGENDA Long Beach and AGENDA:NYC.
The Berrics Agenda
Having already built one of the strongest and most respected trade shows in action sports, and street wear, Agenda has further integrated the skate industry in a unique partnership with The Berrics. The Berrics was formed by legends Steve Berra and Eric Koston and is the #1 skate media website in the world.
The Berrics Agenda is an ironclad union of street and skate culture. Built in 2009, Agenda and The Berrics forged their partnership as the true platform capturing the authentic skate culture on the Agenda show floor. Brands and buyers interact at the The Berrics Agenda ensuring that the skate industry is able to conduct business in a manner conducive to the core philosophies of skateboarding culture.
The Berrics Agenda is now poised as the largest skateboarding trade show in the world.
The Woods is a show-within-a-show, presented with a unique aesthetic and artfully curated selection of brands. This section looks and feels different than the rest of the show floor in terms of both presentation and occupants.
The brands exhibiting here cater to the needs of retailers that exist on a higher level of design and aesthetic. They sample from a broader influence and are more acutely connected to emerging fashion trends. Ranging from legacy brands inspired by heritage and nostalgia to the new emerging lines sourcing inspiration from the great outdoors, they all share a common theme of craftsmanship and refinement. Be it footwear, apparel or accessories, they are all exploring sophistication, premium materials, outdoor aesthetics, heritage, contemporary style, progressive trends and a broader scope of inspiration.
The Woods is an elevated environment for brands to showcase their crafts.
Agenda WMNS is a curated female-centric platform where all pretty things unite. One of our fastest growing show categories, Agenda WMNS houses a new generation of women’s collections.
Paying close attention to trends, street culture, art, design and music, they are finding themselves on the fringes of the fashion industry. Drawing from a diverse pool of inspiration, these progressive collections are emerging as an entirely new genre. Agenda WMNS is a forum for these heroines of trend to connect with relevant and receptive buyers ranging from department stores to influential boutiques, as well as media and key influencers. WMNS exhibitors now have a unifying platform to conduct business. A show-within-a-show, curated by and presented from female perspectives.
Agenda WMNS is a movement offering year round experiences, ranging from events, initiatives and other brand-building exercises, contributing to the expansion of this exciting new women’s voice.
Pre-Registration is required to attend Agenda.
NEW Agenda Admission Policy:
Please note that Agenda has changed our admission policies and now everyone must pre-register online HERE.
Buyers, distributors, and press are admitted into the show for free but are now required to pre-register for the each show by clicking HERE
Manufacturers, suppliers, non-exhibiting sales reps & non-exhibiting designers will also need to pre-register by clicking HERE After registering you will receive an email prompt with the next steps. If you are approved to attend, you will be required to pay a $400 admission fee per person online.
No sourcing agents of vertical manufacturers are allowed at Agenda. The general public is not admitted into Agenda and we reserve the right to refuse admission to anyone.
If you’d like to exhibit at Agenda, please contact email@example.comTweet