Going into Spring 2010, we focused on what makes LRG a highly desirable brand…quality clothes and strong messages. Our Core Collection program has a strong branding aspect, but with a clean and classic approach. We let the fabric and garment styling speak for itself, instead of relying on heavy logo placements. For our Fashion groups, we paid a lot of attention to the small details that make each piece special. Details such as custom labeling/trims, developing specialized knits, and adding non-traditional styling to classic silhouettes are some of the elements that keep our brand fresh and exciting for 2010.
for more info, check out “l-r-g.com“http://l-r-g.com
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