Renown illustrator Alex Pardee’s collective apparel company, ZEROFRIENDS, returns to Agenda to continue it’s expansion into the vast streetwear universe. Taking a unique approach to each t-shirt design, creative director and lead artist Alex Pardee adds a storytelling element to each garment:
“When I was younger and I picked up a shirt with a cool graphic on it, I often made up stories in my head based around that art. So it seemed natural, since I was creating the shirts, to actually include my own personal stories to go with the apparel.”
Thus, each shirt in the new ZEROFRIENDS apparel line not only has near-perfect recreations of some of Pardee’s favorite new paintings and graphics, but also has a hidden story screen-printed on the inside.
Alex continues, “Zerofriends is a collective of storytellers, only we tell stories that you can wear.”

Alex Pardee will be attending and performing a LIVE painting exhibition at the Zerofriends booth the entire AGENDA show!

For more information check out zerofriends.com

And to see Alex Pardee’s artwork, check out eyesuckink.com