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Alpinestars presents: 10 WAYS TO LIVE: A selection of 10 inspired motorcycles.

To celebrate motorcycle culture, Alpinestars, in partnership with Agenda has assembled a collection of 10 unique motorcycles. The bikes will be displayed on the Agenda floor during the August 1/2 Long Beach show as part of the 10 WAYS TO LIVE exhibit. Each of the 10 bikes represent different segments of motorcycle culture and exhibit different aesthetics, purposes and genres. To accommodate the exhibit, Alpinestars has produced a ‘show guide’ booklet describing each of the bikes and their significance. The booklet will be available at the Alpinestars booth (booth A10).

For more info: alpinestars.com

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KILL CITY debuts at AGENDA

KILL CITY is psyched to pop it’s Agenda cherry this season. We’ll be showing Immediates/ Fall’12 from our Men’s and Women’s collections. Come by our booth E3 and see what we’re up to for this season.

For more info: killcity.net

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Introducing Nikita Spring Summer 2013

Designed by Nikita founder and head designer Heida Birgisdottir, the 2013 spring summer collection takes a leap into summer with a fresh color palette of sea greens, dusky soft pinks and coral tones. Fabrics such as loop cotton and the use of melange effects bring depth and texture to the collection. Expect light checkered shirt and denim fabrics, a relaxed range of short shorts, light tank tops and thin shirt layers, all perfect for summer. The new line of bikinis, cutout one-pieces and surf shorts are revitalized from seasons past absorbing the mix and match of colors and prints from the street wear collection.

Nikita is made for girls who want action, lifestyle, comfort and looking-good to translate directly into their wardrobe.

Dive in!

For more info: nikitaclothing.com

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Landyachtz at AGENDA

Landyachtz is heading into its 14th year building boards and shaping longboard culture. They began laying up fibreglass boards in a Whistler ski shed, but their philosophy and attitude have stayed the same: building high quality products that improve quality of life. They’ve grown organically to become a leader in the booming longboard community and intend on remaining at the top of the industry by producing the most innovative and desirable boards in the world. Stop by thier both at Agenda Longbeach to check out the line and get on board.

For more info: landyachtz.com

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Beach Riot launches at AGENDA

Nicole Hanriot, the talent behind the brand marketed as Tavik Women’s Swimwear, has created and designed a brand new swimwear line, Beach Riot. Continuing her focus on fashion forward trends and cutting edge designs, Beach Riot will feature bright color combos, sporty-yet-sexy styles, and the attention to feminine detail Hanriot is known for. It is an exciting time as we continue to launch Beach Riot and we are looking forward to our first year at Agenda. Party in the streets, Riot on the beach…

For more info: beachriot.com

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Basecamp by Flexfit for Agenda Long Beach

Trade events are some of the rare congregations in life that gathers creative talent across diverse mediums. We are quite blessed to meet such talented individuals that become cultural tastemakers and grateful to be exposed to their wild imaginations. Therefore, at certain industry events, Flexfit will assemble designated stations known as “Basecamp”. Basecamp is a boundless platform that offers creative talents the ability to showcase their works, expressions, & lifestyles in all mediums. Imagination and creativity are the driving force behind value creation and are fundamental elements to the betterment of mankind.

At Flexfit, hats are considered blank canvases that await limitless design possibilities. As hats require creativity and innovation, so do all communities of interest. Basecamp is just one step in harboring values that promote value creation, freedom of expression and a stronger societal infrastructure.

The next stop for Basecamp will be Agenda Long Beach (Aug 1 – 2), where Flexfit will procure contributing artists of legendary merit.

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Akomplice at AGENDA

Akomplice will not only be unveiling their 2013 collections at Agenda, but will also be premiering part of their X-Large x Akomplice “Monkey Wrench Gang” capsule collection. Akomplice, Passionately Made, From The Woods.

For more info: akomplice-clothing.com

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RAEN at AGENDA

Embarking on year five, Encinitas based Optics brand, RAEN continues to lead the eyewear market in craftsmanship, design, uncompromised quality and affordable price-points with each handmade product. As the brand’s momentum grows, so too must the product and RAEN did just that with the introduction of soft goods to their 2013 collection.
Showing for the first time at Agenda, RAEN debuts a combination of premium, standard and custom-fit tees all with the same attention to detail and high-end materials illustrated throughout the optics collection.
With unwavering dedication to the excellence of optical world, RAEN is excited to take the brand’s portfolio to new heights, though never losing sight of their Handmade, Heartfelt roots.

For more info: raenoptics.com

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Official at AGENDA

Official Crown of Laurel makes their return to Agenda Long Beach this year, offering an unparalleled collection of premium snapbacks and campers as well as a cut & sew collection that compliments the headwear. Since their last appearance at Agenda, Official has been cultivating a new level of quality – refining their styles. The Spring 2013 collection juxtaposes traditional spring fabrics and patterns with atypical headwear applications; combining a variety of camouflage patterns with staple spring textiles such as linens and cotton wovens. Official regards its headwear as a crown, a statement, an exclamation point and sometimes a simple compliment to bigger and bolder things. We take great joy in applying this concept to each and every piece we produce under the Official Crown of Laurel label.

For more info: theofficialbrand.com

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Arnette Returns To AGENDA

Arnette is coming back to Agenda and bringing their latest gear with them. If that’s not tasty enough for you, buyers and journalists who make appointments in advance will receive vouchers to the Fatburger food truck parked at the show.

Journalist contact: bill@bbpublicrelations.com
Retail contact: wvandevort@arnette.com
For more info: arnette.com

Booth: D22