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Red Clouds Collective at AGENDA

Red Clouds Collective from Portland, Oregon, makes its AGENDA debut with a collection of handcrafted leather and canvas dry goods, classically styled for the youthful adventurer in all of us.

Red Clouds presents pieces that are natural extensions of the lives they lead – simple yet innovative. The Goodbook is a slender handmade leather wallet, which folds open to reveal a sketchbook and spot for your iPhone.

The Traditional Series and The Great Northern Collection include heavy-duty, slim fit work pants, camping packs, and a duffle bag, all made to stand the test of time. Leather blanket rolls with detachable shoulder straps, and molded knife sheaths to carry your trusty blade. The dual-purpose waxed canvas apron/tool roll, a simple camera strap, and handsome carrying cases are highlights in The Signature Series.

This year Red Clouds Collective captures the spirit of craftsmanship and collaboration on an Agenda exclusive Goodbook and Magnetic Koozie so make sure to stop by and their booth.

For more info: redcloudscollective.com

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Agenda Q&A: GoldCoast Skateboards

Agenda Q&A: GoldCoast Skateboards
by Vanessa Chiu

GoldCoast Skateboards – Salt Lake City and California based company specializing in longboards, cruisers, and transition skateboards. Paying close attention to design and detail, their longboards are made from North American Maple or Bamboo, cold pressed, and precision cut, whilst their wheels are made from a proprietary urethane formula that provide consistent, predictable, ride every time. Born out of their love for, well fun, on four wheel and two trucks.



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JSLV at Agenda:NYC

JSLV is excited to make its first trip to New York to showcase its SPRING / SUMMER 2014 Collection at AGENDA NYC. JSLV has been providing the skate, snow and graffiti culture with quality apparel since 2007 and continues to raise the bar with this seasons new line. A must see of this collection is their Joint Project with the renowned artist Codak. With both Codak and JSLV having a big influence in today’s graffiti culture this project was a perfect fit. Make sure to stop by the booth to check it out along with an expanded line-up of new headwear that is sure to get consumers hyped. Plus don’t forget to peep their popular “Worker Pant” a super comfortable performance-stretch chino pant. Also worth noting are their made in USA knits and custom accessories that stay true to their motto of JUS LIV’N.

For more info: jslvcorp.com

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GoPro returns to AGENDA

GoPro will be featuring the Wi-Fi enabled HERO3: Black Edition, the most advanced GoPro ever, at its second year at Agenda Long Beach. It is 30% smaller, 25% lighter, and 2x more powerful than its predecessors. Wearable and gear-mountable, waterproof up to 197’ (60m), the HERO3: Black Edition is capable of capturing ultra-wide 1440p 48fps, 1080p 60 fps, and 720p 120fps video. Add to that the ability to shoot 12-megapixel photos at 30 photos per second, plus the ability to share your favorite photos and videos via email, text, Instagram™, Facebook® and more via the GoPro App, the HERO3: Black Edition is the most versatile camera in the world.

For more info: gopro.com

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YEA.NICE returns to Agenda

Yea.Nice is proud to launch their Spring 2014 line at Agenda – Long Beach, CA. Since the beginning, the mission is to put fun back into the world and incorporate a blend of street culture with the brands deep roots in action sports. Prior to Yea.Nice’s launch, both co-founders gained notoriety and success from snowboarding. JJ topping podiums at X-Games, Dew Tour, and a bronze at the Olympics, and Josh finding a path that eventually landed him on the cover of Transworld. With an uncompromising attention to detail, Yea.Nice will continue paving it’s way as a leader of change.

For more info: yeanice.com

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Vision Street Wear at AGENDA

Vision Street Wear is back and, for the first time, will be exhibiting at Agenda. Come by the booth and see for yourself the men’s and women’s Spring 14 collection that is kicking off the brand’s re-launch. Mixing classic silhouettes with relevant styling, the apparel and footwear collections represent both vintage styles and new, progressive looks that could only come from Vision Street Wear. Stop by and re-connect with the brand that started it all. Original Street Style Since ’76.

For more info: visionstreetwear.com

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Agenda Q&A: Han Cholo

Agenda Q&A: Han Cholo
by Vanessa Chiu

A little lowdown from Han Cholo’s designer and founder Brandon Schoolhouse. In 2002, Han Cholo jewelry was born and raised in the belly of Hollywood, California…inspired by Brandon’s long love affair with everything rock ‘n’ roll, science fiction, fantasy art, and hip hop culture, the line has become THE accessory among young Hollywood fashionistas and celebrities alike. Han Cholo designs are bold, edgy, and steeped in pop culture influences that resonate with a young, fashion-forward generation. Enter the dragon…

How did you get started in the industry?
I worked for the Beastie Boys back in the days doing A&R. they would be going on all these shoots, and we would always talk about how the Jewelry just wasn’t there. It lacked the creativity that I was looking for. I wanted more rock n roll, syfy, star wars kinda stuff. So I decided to start designing things that I would wear, inspired by things that I love; Vintage Toys, Comic Books, Star Wars, Music etc.

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Han Cholo at AGENDA

LA based jewelry brand Han Cholo is excited to be back at Agenda this season with a collection heavy in riveted machinery and futuristic armor. In true Han Cholo form, this collection appeals to a broad spectrum of styles and personalities. All pieces are intricately designed and carefully handcrafted while possessing a statement making aesthetic. Han Cholo will yet to disappoint in pushing the boundaries of the accessory world.

For more info: hancholo.com
Instagram: @hancholodesigns

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Dickies at AGENDA

Dickies, the iconic work brand that’s long been a part of skate and surf culture, will highlight its newest capsule collection for action sports at AGENDA Long Beach in July. Retail and consumer response to the capsule collection has been overwhelmingly positive since its debut last August at the show, with an increasing number of independent shops and small chains both within and outside the U.S. seeking to carry it. All action sports apparel by Dickies includes unique product features and distinct packaging that differentiate it from the brand’s core workwear line; making it easier for specialty shops to carry the line yet not compete with big box retailers or traditional clothing stores. New highlights for the Long Beach show will include a stretch slim straight twill pant, a stretch twill short, a slim fit pocket tee, and a camo plaid short. A French terry full zip hoodie and lightweight industrial stretch twill jacket will also be on display.

For more info: dickiesskate.com

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COMUNE returns to AGENDA

COMUNE will be returning to the AGENDA Long Beach show this July to debut it’s Men’s, WMNS, and Footwear collections for Spring/Summer 14.

To learn more about the brand, please visit- thecomune.com