Agenda will be the first large scale domestic tradeshow that Habitat Footwear is being displayed. We are showing our Fall 2010 Footwear line along with Habitat decks and apparel.
For more info, check out habitatskateboards.com
Rocksmith Tokyo is Japanese street couture blended with New York City swagger. The ultimate Mixtape of classic and futuristic cuts, fabrics, music styles and attitudes. After the birth of the brand in 2002 on the Tokyo club circuit, The Life Entertainment partnered up with NYC based Kilo International to take the goods worldwide.
This spring, the sky’s the limit as we introduce the most refined Rocksmith collection to date. It’s a smarter look for a more advanced audience that embodies the success and achievement of the artist and entrepreneur.
At Agenda, Rocksmith will be showing its Spring/Summer 2010 line and previewing Fall 2010.
For more info, visit www.rocksmithtokyo.com
SLVDR (pronounced sal-va-dor)
Born in California and influenced by the world SLVDR creates high quality, well considered designs in apparel. The SLVDR aesthetic is deeply rooted in timeless design and attention to detail. The casual Southern California lifestyle of growing up at the beach, mountains and empty pools combined with inspiration from travels around the world mix together to form the inspiration for design. Attainable luxury summarizes the brand direction in that SLVDR provides premium materials and finishes for a reasonable price.
Established in 2007, the concept of Hot Air was birthed from the creative vision of young business and design trailblazers. Recognizing the rich history and brilliance of flight and ballooning, Chike Ozah, Bee Nguyen, Diego Carlin, Louis Yakich, Duke Wu and Charlie Muff embark on developing Hot Air Brand.
From its inception with an offering of balloon inspired t-shirts, the brand has grown to a full cut and sew collection. Influenced by the tradition of air travels via ballooning, a sense for adventure, spirit found in the writings of Verne, de Saint-Exupery, and Homer, and forward-thinking design. The amalgamation of all these elements brings forth their newest collection, season-by-season, onward and upward..
For more info, check out hotairbrand.com
Agenda and The Berrics have joined forces, forging a revolutionary partnership. Presenting THE BERRICS AGENDA.
Having already built one of the strongest and most respected tradeshows in action sports, and street wear, The Agenda Tradeshow is further integrating the skateboard industry in a unique partnership with The Berrics.
Come January, The Agenda Tradeshow will feature a brand new section dedicated to skateboard brands, entitled THE BERRICS AGENDA. “We can’t imagine a better partner in this expansion. Our intention has always been to make the skateboard industry top priority at Agenda and this opportunity furthers that intention. The Berrics exemplify what we strive for.” said Agenda President Aaron Levant.
Steve Berra and Eric Koston’s legendary institution recently implemented an innovative advertising and branding program called the Berrics Unified (www.berricsunified.com), which caters specifically to regional independent and “mom and pop” core skate shops. By having a profile in The Berrics Unified and through geo-targeted banner advertising on their highly trafficked website (www.theberrics.com), independent skate shops can now advertise specifically to customers in their region. In an attempt to level the retail playing field, the Berrics Unified program provides the “little guy” a unique relationship with theberrics.com and it’s loyal web following.
In an extension of the program, THE BERRICS AGENDA will host representatives from 61 Berrics Unified retailers, providing travel and accommodations to The Agenda Tradeshow. This opportunity is especially valuable in this strained economy as smaller retailers may not be able to justify the expense of traveling to tradeshows. With the Agenda/Berrics partnership, the Unified retailers are now afforded the opportunity to focus their advertising on the most influential website in skateboarding and interact with their industry partners twice a year at the most exciting and progressive tradeshow in the United States.
“We’re extremely happy to provide The Berrics Unified Shops the opportunity to come out to The Berrics Agenda show and give many of them not only a break from the cold weather, but cap it off with a night of food, fun and skateboarding at the Berrics. We believe this further demonstrates both The Berrics and Agenda’s commitment to the success of skate shops all over the country.” says Berrics Co-Founder Steve Berra.
The Berrics Agenda will debut in Huntington Beach California January 8-9.
About the Agenda Tradeshow:
The Agenda Trade Show is a forum for the most inspired in the street wear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool.
www.agendashow.com
About The Berrics:
The Berrics is the brainchild of Steve Berra and close friend and fellow pro skater Eric Koston. Together, they created The Berrics, a private skatepark named after the duo (Berra + Eric = Berrics.) This “training facility,” located in Los Angeles, gained notoriety as being the skateboarder’s “Studio 54”. The Berrics website documents the activities of both top professionals and amateurs who visit the facility, turning those visits into daily content and giving skateboarders worldwide a peek behind the curtain. The Berrics generates the highest traffic levels of any skateboarding related website in the world.
www.theberrics.com and www.berricsunified.com
As forward thinkers, Osiris continues to champion innovation and creativity. This time honored mantra is at the essence of every Osiris product. Starting with a foundation of quality materials, and with an eye on fit and finish, it is the infusion of design and creativity that sets Osiris apart from the rest.
Established in 1996, Osiris continues to be a leader in skate inspired footwear. Forged in the demanding environment of skateboarding, Osiris continues to raise the bar of cutting edge foot designs. Osiris is a complete footwear brand, with shoes for all segments including, skate, lifestyle, and girls. Over a decade of innovative marketing and unique product designs has Osiris firmly established as the brand to watch in the youth market brand pool.
for more info, check out osirisshoes.com
Sure, the styles, the lines and the designs evolve, but the inspiration and references remain the same. The Mishka brand has always prided itself on being cut from a different cloth. While other labels are looking at each other trying to figure out what the latest trend is, Mishka continues to buck the system and churn out lines based on their eclectic tastes in music, art, movies, sport and pop culture. From their finest Japanese Selvage denim right down to the Bloglin (blog-turned-quasi-media-outlet) the ethos at Mishka has always been “what fun is it to just be a follower and blend in with the rest?”. Well that might not be the official ethos, but the Bear Cub boys from Brooklyn definitely subscribe to that way of thinking. So what’s new for Mishka in 2010? 100% unadulterated, genuine creativity.
for more info, check them out at mishkanyc.com
After 20 years as one of the most controversial streetwear brands, Freshjive not only denounces their own name and branding, but is altogether abandoning many of the aspects that previously classified them as a streetwear brand. They’ve taken full creative advantage of the versatility of debranding and have reintroduced the line with a mix of classic and contemporary styling, with a strong focus on garment design. The t shirt line has taken a surrealist angle, while still expressing their particular take on culture and the world at large.
for more info, check them out at freshjive.com
