Mishka’s Global Conquest: An Interview with Co-Founder Gregory Rivera

We did an in-depth interview with Mishka President & Co-founder, Greg Rivera over on our Transworld Business blog . Focusing on the business aspect of running the brand, we discussed topics ranging from: getting started in the industry, biggest obstacles faced of his career, organic growth of brand, to key lessons learned while working in the industry.
For the whole interview, check out: agenda.transworld.net
RockersNYC Premiering its Spring/Summer 2011 Collection at Agenda

RockersNYC is coming to Agenda for its’ tradeshow debut! Since day one, RockersNYC has come out with industry-changing designs and slogans rooted in their deep cultural and musical history. Premiering their Spring/Summer 2011 collection, WILD IN THE STREETS, at Agenda, RockersNYC is paying homage to the roots of streetwear and the subversive Americana.
Through the iconography of riotous youth cultures of the past two decades, RockersNYC harnesses the energy that flows through so many diverse movements and directs it at the future of men’s fashion. Plus, all our products are made locally in Los Angeles, which means not only support for American businesses, but also unsurpassed quality. Look forward to witnessing a stellar cast of collaborators, including British brands MHI and Fergadelic (Tonite), among others. Our street revolution will be visualized!
For more info: www.rockersnyc.com
Agenda to Move to Anaheim in 2011, Adding Snow and Moto Sections

The Agenda Show will move to Anaheim in January 2011, more than doubling its space to meet demand and to make room for new segments, including Agenda Snow and Agenda Garage for motor sport brands. Agenda in Anaheim Jan. 6-7 will be held at the Anaheim Marriott and encompass 82,000 square feet.
For more information, visit: Shop-Eat-Surf
Agenda:NYC x Flexfit - Exclusive Collaboration Hats with In4mation & The Hundreds

In celebration of it’s first New York City show, Agenda Tradeshow is releasing three exclusive Flexfit hats – the first hat is designed by Agenda, while the other two have been created in collaboration with two of the industry’s strongest brands, In4mation and The Hundreds. The hats feature familiar color-schemes coupled with unique design aesthetics that pay homage to the great city of New York. The hats will be made available in limited quantities and released solely to the NYC tradeshow attendees.
The Agenda Show is coming soon to New York City, on July 19th & 20th, 2010. The show will debut with more than 60 top tier brands. Agenda NYC will be centrally located at The Chelsea Art Museum – near the corner of 11th Ave & W 22nd Street in Chelsea at 556 West 22nd Street, New York, NY 10011.
AGENDA: NYC
Monday July 19th 9-6pm
Tuesday July 20th 9-6pm
For more details, visit: http://agendashow.com/nyc/
The Re-Emergence of Royal Elastics at Agenda

ROYAL ELASTICS will be proudly showcasing their Spring Summer 2011 line at Agenda. The Spring line will bring back the shoe styles you’ve fallen in love with: Brother Basil, King, Knight and the Prince Albert. ROYAL ELASTICS will also be putting their best foot forward with a clothing line for the spring, stylistically, it’s what you’d expect from a desert nomad, with the attention to detail you’d want to see on a gentleman.
ROYAL ELASTICS has come a long way, from the humble origins in Australia, to the strong growth under a former parent company – ROYAL ELASTICS is now adventurously venturing out independently once again. This year marks the brand’s 15th anniversary and with 15 strong years under their belt expect to see more dynamic partnerships and collaborations, as well as additional market outreach. This year, ROYAL ELASTICS will be embracing their independent spirit by continuing to create their signature lace-free shoes that embody their customer, those with No Time For Laces.
For more info: www.royalelastics.com
ALIFE Returns to Agenda Huntington Beach This August

Founded in 1999, ALIFE is a New York City-based, multi-tasking, multi-faceted lifestyle driven company. ALIFE is well known for its curatorial work, creative direction and production of editorial content for books and magazines, art shows, retail concepts, top-tier branded collaborations, and live music events.
Artists curated by ALIFE include Ryan McGinness, Steve Powers, Todd James, RoStarr, Shepard Fairey, Craig Costello, Eric Haze, Kai Regan and Clayton Patterson. ALIFE’s branded goods are sold in top specialty boutiques and department stores in the US, Europe and Asia; and in ALIFE Flagships in New York, Vancouver and Tokyo.
For more info: www.alifenyc.com
Deluxe Serving Skateboarding 24/7/365 at Agenda 2010

Deluxe Brands Spitfire, Thunder, Real, Antihero, and Krooked are returning to the Agenda 2010 show to continue serving skateboarding to shops non-stop. With the help of the DLX CAFE and DLX SKATE SHOP CONNECT, shops can get everything they need to connect directly with their customers. Stop by the Deluxe booth for a free cup of coffee, to learn more about the DLX CAFE and SKATE SHOP CONNECT plus see the debut pro model boards from Krooked’s Mike Anderson and Real’s Chima Ferguson, Thunder’s new Chris Cole Pro Truck, and get a first look at the new Spitfire & Antihero Dickies collections for Spring 11.
For more visit: www.dlxsf.com
DC Shoes Showing Upcoming Spring 2011 Collection at Agenda

DC is proud to debut its Spring 2011 Collections, featuring lines from Skate, LIFE, Men’s, Women’s, and Kid’s. Built from skate in 1994, DC showcases the latest in its performance skateboarding collection which includes footwear, apparel, and accessories, all of which have been developed and inspired by its family of athletes. For DC’s LIFE collection, a select line of premium products have been developed with the mind set of skate meets fashion. This selection of footwear, apparel and accessories draw directly from DC’s brand heritage and infuses it with skate’s surrounding cultures of music and art.
For more info: www.dcshoes.com
Mitchell & Ness Debuts at Agenda

Founded in 1904 on Philadelphia’s Arch Street, Mitchell & Ness has produced authentic sports apparel for over 100 years. As the pioneer of throwback jerseys, Mitchell & Ness first appeared on-field in professional sports in the 1930’s as outfitter of NFL and Major League Baseball teams. Today, the brand celebrates the history of sport through their Arch Street and Lifestyle Collections.
These apparel and headwear collections take their inspiration from nine decades of Mitchell & Ness sports memories, history and nostalgia. Through classic designs, unique applications and vintage logos and silhouettes, Mitchell & Ness commemorates the greatest eras in sports history. View our Spring 2011 collection featuring Premium Tees, Fleece, Jackets, Fitteds and Snapbacks.
For more info: www.mitchellandness.com
Agenda Primer Returns to Huntington Beach in August

After it’s successful introduction in January 2010, Agenda is going back to it’s low-cost, no-frills roots, bringing you the second installment Agenda Primer. Doubling in it’s size, Primer and its media partner, T-World Magazine, showcase a selection of 24 emerging brands that embody the same independent, artistic spirit on which Agenda was founded.